Ramana Maharshi said: "When singing the Divine Name becomes continuous, all other
thoughts cease and one is in one's real nature, which is invocation or absorption. We turn our minds outwards to things of the world and are therefore not aware that our real nature is always invocation."

Shirdi Sai Baba said: "Saints testify that in this Name resides the power of the presence of God . . . Beginning with simple repetition, gradually but inevitably, the Divine Power, which is hidden in it, is disclosed and takes on the character of a ceaseless uplifting of the heart,which persists through the distractions of the surface life